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Ad Partners
Helping Florida's biggest companies engage customers through strategic creative and media planning. We create connections that lead to transactions.
plugman

The more your brand connects,

 the more your brand transacts.

Connecting with consumers means engaging their hearts and minds simultaneously. The stronger the connection, the more likely the consumer will be to act on it. Creating this kind of connection is at the very heart of everything we do. Why?

The more significantly a consumer regards your brand, the more essential the transaction becomes.

The more your brand connects,
the more your brand transacts.

plugman-mobile

Connecting with consumers means engaging their hearts and minds simultaneously. The stronger the connection, the more likely the consumer will be to act on it. Creating this kind of connection is at the very heart of everything we do. Why? The more significantly a consumer regards your brand, the more essential the transaction becomes.
We Are Left Brain.
Objectivity helps us to assess even the most creative idea responsibly. Does it meet the goal? Does it fit the brand? Will it move the needle? Without objectivity, an idea may be cool but lack enough relevance to connect with the consumer.
We Are Right Brain.
Authenticity cannot be fabricated from a checklist. Creativity must have permission to solve problems guided by talent, experience and intuition. Does the idea break through? Ignore the human factor and the consumer will ignore you in return.
If you're
only using
half the
tools,
brains_static
you're only
solving
half the
problem.
If you're only using half the tools, you're only solving half the problem.
emark

Our People

Naturally, the creative talent and marketing acumen must be present – that goes without saying. But what about all of the other things that matter? Are the agency’s people approachable? Will they be there for you in an emergency? Will they be as enthusiastic about the work in a year?
All of us at Ad Partners are people who got in the business ... and stayed in the business ... because we love the business. It might sound cliché, but we care about making things happen for our clients. It shows both in the quality of our thinking and in the longevity of our relationships.

Our People


Naturally, the creative talent and marketing acumen must be present – that goes without saying. But what about all of the other things that matter? Are the agency’s people approachable? Will they be there for you in an emergency? Will they be as enthusiastic about the work in a year?

All of us at Ad Partners are people who got in the business ... and stayed in the business ... because we love the business. It might sound cliché, but we care about making things happen for our clients. It shows both in the quality of our thinking and in the longevity of our relationships.

TONY CERESOLI

FOUNDER, PRESIDENT
More than 30 years in advertising, 1/3 of those years spent helming this agency. Former radio station executive, manager and owner. Also founded a direct mail company. Pragmatic. Hands-on. Analytical. Strong work ethic. Believes great ideas stand out for all the
right reasons.
Leads by example.
Keeps it real.

DARLENE LEVI

EVP, MANAGING DIRECTOR
Over 25 years in the agency business with big agencies like Doner and JA&G. Previously in charge of running the $35 million Eckerd account. Knows the trenches, in and out. Brand development. Sales promotion. Merchandising. Store operations. Always finds a way to
"make it happen."
Makes each client feel
like the only client.

SKEEK ALLEN

VP, CREATIVE DIRECTOR
Oversees all creative produced by Ad Partners across all accounts. Writes and directs as many as 50 TV/Online commercial projects a year. Loves a challenge. Swings for the fences. His team's work has earned more than 150+ creative awards in all major media.
Says he's only as good
as his last ad.

JONNI WATTS

NEW ACCOUNT DIRECTOR
Pronounced “Johnny”. Leads the agency’s new business initiative. Former agency owner and creative director, best known for putting Culpepper Kurland on the map and revolutionizing the local landscape of attorney advertising. Former manager of the St. Petersburg Clearwater Film Commission.
Our ignition switch. High wattage, of course.

DENNIS GARCIA

ASSOC. CREATIVE DIRECTOR
An art director’s art director. Trained in both graphic and industrial design. Has worked all over the world. Accomplished illustrator. Photographer. Has led national + international campaigns winning national + international awards.
Speaks 2 1/2 languages.
Charcoal to pixels,
artist to the core.

BECKY TANNER

MEDIA DIRECTOR
Over 25 years planning media for some of the country’s largest brands. Mazda. Lowe’s Home Improvement. Arby’s. La-Z-Boy. Budgets ranging from $1 million to $40 million. Big agency experience including 22 Squared and Doner. Highly tactical. Achieves maximum punch
per dollar spent.
Avid runner.
Straight shooter.

CRISSIA REAY

SR. WEB ENGINEER & MOBILE APPS DEVELOPER
Master planner and builder of all things web and mobile. Her department does it all. Proprietary software. Custom apps. Game development. Custom CMS platforms. She translates Code into English beautifully, and vice versa.
Scary high IQ.
Not afraid to use it.

HEATHER SANDFORD

DIGITAL MEDIA MANAGER
Serious chops planning and buying for national, regional and local clients. Former media director at Pyper Paul + Kenney and Ren Scott Creative Marketing. Scrupulous eye for detail. Also worked for The Advertising Council and PHD
(a national agency based in
New York).
Not a big talker, but makes every word count.

HEATHER JONES

SEM SPECIALIST
Infectious enthusiasm. Lives and breathes Search Engine Marketing. Proficient at converting web traffic into client traffic. Gleams great joy from out-thinking and out-maneuvering other SEM-ers. Dollar by dollar. Keyword by keyword. Day by day.
Drives a muscle car. It’s fast, like the Internet.

ROB FOWLER

PROGRAMMER / DEVELOPER
Works wizardry on all things web. Database guru. Server savvy. Loves numbers the way only a cryptologist can. Tackles projects at all levels of technical complexity. Boils it all down to a love of "making cool things." Genuinely humble with not an ounce of pretense.
Makes other easy-going people look uptight.

KATHLEEN TETIDRICK

SENIOR MEDIA BUYER
Seasoned veteran who earned her stripes at big agencies like Doner, one of the biggest independent agencies in the country. Buys millions in media for Ad Partners’ clients.
Big brand experience includes UPS Stores, Outback Steakhouse and Carrabba’s.
Speaks softly but
carries a big stick.

ANA ROCKWELL

MEDIA BUYER
Extensive experience planning and buying media in the country’s largest Hispanic markets – Los Angeles and Miami. Understands the Hispanic demo and the nuances that matter. Works at making each media dollar count twice.
Highly strategic.
Plays tough,
but always fair.

MICHELLE LEVI

ACCOUNT EXECUTIVE
A central cog in the well-oiled machine we call Ad Partners. Fast thinker. Strategist. Efficient executer. Constant smiler. Never, ever misses a beat. Gifted at turning your bad day into a good day. Confident navigator, no matter how daunting the project.
Could teach classes
on organization.

VANESSA AVILES

ACCOUNT EXECUTIVE
Client liaison. Takes care of business and keeps it fun at the same time. Self starter. Planner. Natural-born optimist.Loves to get things done. Makes it look easy. Native of Athens, Greece. Her powers of diplomacy never cease to amaze.
Puts good karma in,
gets good karma out.

VANESSA VARANDAS

ACCOUNT COORDINATOR
Responsible for crossing a lot of “t”s and dotting a lot of “i”s.
Keeps an eye on all the important details. Lets nothing slip through the cracks. Serene disposition, regardless of how fast paced things can get.
A breath of fresh air
when you need it most.

PAM PHAYOONGSIN

ART DIRECTOR
Former blogger. Social media aficionado. Lover of typography. Watched her dad draw architectural renderings as a child and marveled at how design transforms ideas into something tangible. In Thai, her name is pronounced Pitpisut.
Discerning sense of style.
Strong design instincts.

MARIA ARGYRIDOU

ART DIRECTOR
Born with a keen ability to make anything by hand. Initially drawn to a career in IT. Hated it. Loves design because it meshes “thinking” and “creating” harmoniously. Native of Cyprus, fluent in Greek. Only satisfied when working to full capacity.
Happy camper. Efficient slayer of deadlines.

LORRAINE HAAN

BUSINESS MANAGER
Works behind the scenes overseeing all things financial. Eyes like a hawk. Patience of a saint.If you didn't know who she was you’d swear she worked in the creative department. Loves Dwell magazine and the color pink. True nurturer.
Contagious laugh, but you have to work for it.

MELISSA CHAVEZ

AGENCY COORDINATOR
Executes wide-ranging duties with militaristic precision. Traffics all Video and Audio to hundreds of stations (including digital outlets). Archiver of media contracts, assists in all the nitty gritty details. Fills any gap from department to department.
Human Swiss army knife.
Loves to prove it.
The Ad Partners Full Service Ad Agency, Tampa FL
asterik
Finding ways to make you stand out means working beyond the obvious solution.



curlybrace

We've done every kind of project imaginable, and even some things that might surprise you.
The work featured here should give you a pretty good idea of how diversely we can channel our talents. Still, in the 10+ years we've been an agency, we've done all kinds of things that don’t fit neatly under any one category.

Regardless of what form our work ends up taking, we relish each challenge as an opportunity to do something great.

We've done every kind of project imaginable, and even some things that might surprise you.

The work featured here should give you a pretty good idea of how diversely we can channel our talents. Still, in the 10+ years we've been an agency, we've done all kinds of things that don’t fit neatly under any one category.

Regardless of what form our work ends up taking, we relish each challenge as an opportunity to do something great.


  • Show All
  • Brand Identity & Packaging
  • Outdoor
  • Print
  • TV & Radio
  • Web & Mobile

Client Experience

clientlogos

do the right thing
No two clients are alike. What works for one, doesn't for another. Doing the right thing means throwing out the cookie cutter. It’s about finding the right solution, no matter what form it takes.

service-creative

Concept to completion


Video

  • Television Commercials, Online Video, Direct Response, Corporate Films

Digital

  • Website/ Mobile Website Design & Programming, Search Engine Optimization, App Development, Email Blasts, Banner Ads, Social Media, Blogs

Radio / Streaming Audio

Print, Direct Mail, Outdoor

Corporate/ Brand Identity

Design

  • Package
  • Tradeshow
  • Collateral

Photography

service-media

Traditional media including TV, Direct Response, Radio, Print, Direct Mail, Outdoor

  • Market Media Research & Analysis
  • Competitive Overview
  • Strategic Planning & Buying
  • Added Value Negotiation Guaranteed at 20%
  • Reconciliation
  • Post Buy Analysis

Digital media including Display, Rich Media, Pre Roll, Social and Native for Desktop and Mobile

  • Digital Consumer Research & Analysis
  • Strategic Planning & Buying
  • Dynamic Targeting
  • Campaign Tracking & Optimization
  • Added Value Negotiation
  • Custom Reporting
  • Third Party Monitoring & Verification
  • Post Buy Analysis

Search Engine Marketing

  • Keyword Research
  • Competitive Review
  • Ad Copy Optimization
  • Bid Management
  • Conversion Tracking
  • In-Depth Reporting & Analysis

service-research

A full complement of primary and secondary research services, including:

  • Demographic Mapping
  • Focus Groups
  • Customer Satisfaction
  • Surveys
  • Online Attitude Surveys
  • Competitive Analysis
  • Advertising Testing


service-special-projects
  • Brand Auditing
  • Logo Design
  • Tagline Development
  • Point of Sale Displays
  • Special Event & Promotion Marketing

service-research

A full complement of primary and secondary research services, including:

  • Demographic Mapping
  • Focus Groups
  • Customer Satisfaction
  • Surveys
  • Online Attitude Surveys
  • Competitive Analysis
  • Advertising Testing


service-special-projects
  • Brand Auditing
  • Logo Design
  • Tagline Development
  • Point of Sale Displays
  • Special Event & Promotion Marketing


ap-channel
jonni

AP amps up its focus on new business. Say hello to Jonni Watts.

Jonni Watts (former owner and principal of High Wattage Ads) has joined Ad Partners as part of a major growth strategy slated for 2015.... READ MORE
New-TV-campaign-for-Freedom-&-Optimum

New TV campaign for Freedom & Optimum boosts call volume 39%

Great clients deserve great results, and 2014 was no exception for sister companies Freedom Health and Optimum Healthcare.... READ MORE
2

AP unveils new agency image

New logo. New interior design. New website. See the new face of Ad Partners.... READ MORE
Ad Partners awarded 9 new national Telly awards

AP honored with 9 Telly statues, including 3 Peoples Choice awards

Ad Partners earns national recognition at one of the country’s largest, most prestigious award shows for TV advertising.... READ MORE

Ad Partners, Inc.
4631 Woodland Corporate Blvd.
Suite 109 • Tampa, FL 33614

phone-iconPH (813) 418-4645 x 105

General inquiries, please contact us at:

info@AdPartnersAgency.com


New Business inquiries, please contact

Tony Ceresoli, Founder & President at:

Tony@AdPartnersAgency.com

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