Helping Florida's biggest companies engage customers through strategic creative and media planning. We create connections that lead to transactions.

The more your brand connects,

the more your brand transacts.

Connecting with consumers means engaging their hearts and minds simultaneously. The stronger the connection, the more likely the consumer will be to act on it. Creating this kind of connection is at the very heart of everything we do. Why?

The more significantly a consumer regards your brand, the more essential the transaction becomes.

The more your brand connects,
the more your brand transacts.

plugman-mobile

We Are Left Brain.

Objectivity helps us to assess even the most creative idea responsibly. Does it meet the goal? Does it fit the brand? Will it move the needle? Without objectivity, an idea may be cool but lack enough relevance to connect with the consumer.

We Are Right Brain.

Authenticity cannot be fabricated from a checklist. Creativity must have permission to solve problems guided by talent, experience and intuition. Does the idea break through? Ignore the human factor and the consumer will ignore you in return.

If you're only using half the tools, you're only solving half the problem.

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Our People

All of us at Ad Partners are people who got in the business ... and stayed in the business ... because we love the business. It might sound cliché, but we care about making things happen for our clients. It shows both in the quality of our thinking and in the longevity of our relationships.

Our People

Naturally, the creative talent and marketing acumen must be present – that goes without saying. But what about all of the other things that matter? Are the agency’s people approachable? Will they be there for you in an emergency? Will they be as enthusiastic about the work in a year?

All of us at Ad Partners are people who got in the business ... and stayed in the business ... because we love the business. It might sound cliché, but we care about making things happen for our clients. It shows both in the quality of our thinking and in the longevity of our relationships.

TONY CERESOLI

FOUNDER, PRESIDENT

More than 30 years in advertising, 1/3 of those years spent helming this agency. Former radio station executive, manager and owner. Also founded a direct mail company. Pragmatic. Hands-on. Analytical. Strong work ethic. Believes great ideas stand out for all the
right reasons.

Leads by example.
Keeps it real.

DARLENE LEVI

EVP, MANAGING DIRECTOR

Over 25 years in the agency business with big agencies like Doner and JA&G. Previously in charge of running the $35 million Eckerd account. Knows the trenches, in and out. Brand development. Sales promotion. Merchandising. Store operations. Always finds a way to
"make it happen."

Makes each client feel
like the only client.

SKEEK ALLEN

VP, CREATIVE DIRECTOR

Oversees all creative produced by Ad Partners across all accounts. Writes and directs as many as 50 TV/Online commercial projects a year. Loves a challenge. Swings for the fences. His team's work has earned more than 150+ creative awards in all major media.

Says he's only as good
as his last ad.

JONNI WATTS

DIR. VIDEO PRODUCTION

Pronounced “Johnny”. Supervises internal video production and special projects. Former agency owner and creative director, best known for putting Culpepper Kurland on the map. Accomplished editor. Former manager of the St. Petersburg Clearwater Film Commission.

High-wattage talent. Bulls-eye executer.

DENNIS GARCIA

ASSOC. CREATIVE DIRECTOR

An art director’s art director. Trained in both graphic and industrial design. Has worked all over the world. Accomplished illustrator. Photographer. Has led national + international campaigns winning national + international awards.
Speaks 2 1/2 languages.

Charcoal to pixels,
artist to the core.

BECKY TANNER

MEDIA DIRECTOR

Over 25 years planning media for some of the country’s largest brands. Mazda. Lowe’s Home Improvement. Arby’s. La-Z-Boy. Budgets ranging from $1 million to $40 million. Big agency experience including 22 Squared and Doner. Highly tactical. Achieves maximum punch
per dollar spent.

Avid runner.
Straight shooter.

CRISSIA REAY

SR. WEB ENGINEER & MOBILE APPS DEVELOPER

Master planner and builder of all things web and mobile. Her department does it all. Proprietary software. Custom apps. Game development. Custom CMS platforms. She translates Code into English beautifully, and vice versa.

Scary high IQ.
Not afraid to use it.

HEATHER JONES

DIGITAL MEDIA MANAGER

Infectious enthusiasm. Lives and breathes all things digital. From SEM campaigns to Online Video to Mobile Advertising, Heather is proficient in converting web traffic into client traffic. Gleams great joy from out-thinking and out-maneuvering the competition…and keeping our clients on top.

Drives a muscle car.
It’s fast, like the Internet.

ROB FOWLER

PROGRAMMER / DEVELOPER

Works wizardry on all things web. Database guru. Server savvy. Loves numbers the way only a cryptologist can. Tackles projects at all levels of technical complexity. Boils it all down to a love of "making cool things." Genuinely humble with not an ounce of pretense.

Makes other easy-going people look uptight.

KATHLEEN TETIDRICK

SENIOR MEDIA BUYER

Seasoned veteran who earned her stripes at big agencies like Doner, one of the biggest independent agencies in the country. Buys millions in media for Ad Partners’ clients.
Big brand experience includes UPS Stores, Outback Steakhouse and Carrabba’s.

Speaks softly but
carries a big stick.

ANA ROCKWELL

MEDIA BUYER

Extensive experience planning and buying media in the country’s largest Hispanic markets – Los Angeles and Miami. Understands the Hispanic demo and the nuances that matter. Works at making each media dollar count twice.
Highly strategic.

Plays tough,
but always fair.

MICHELLE LEVI

ACCOUNT EXECUTIVE

A central cog in the well-oiled machine we call Ad Partners. Fast thinker. Strategist. Efficient executer. Constant smiler. Never, ever misses a beat. Gifted at turning your bad day into a good day. Confident navigator, no matter how daunting the project.

Could teach classes
on organization.

VANESSA AVILES

DIGITAL & SOCIAL MEDIA SPECIALIST

Social media strategist with deep roots in Facebook marketing. Creates, schedules, and analyzes all social media initiatives for AP clients. Data driven. Acute understanding of social media's psychological underpinnings. Always on trend as platforms change and evolve.

Analytics nerd. Not ashamed to admit it.

VANESSA VARANDAS

ACCOUNT EXECUTIVE

Responsible for crossing a lot of “t”s and dotting a lot of “i”s.
Keeps an eye on all the important details. Lets nothing slip through the cracks. Serene disposition, regardless of how fast paced things can get.

A breath of fresh air
when you need it most.

PAM PHAYOONGSIN

ART DIRECTOR

Former blogger. Social media aficionado. Lover of typography. Watched her dad draw architectural renderings as a child and marveled at how design transforms ideas into something tangible. In Thai, her name is pronounced Pitpisut.

Discerning sense of style.
Strong design instincts.

MARIA ARGYRIDOU

ART DIRECTOR

Born with a keen ability to make anything by hand. Initially drawn to a career in IT. Hated it. Loves design because it meshes “thinking” and “creating” harmoniously. Native of Cyprus, fluent in Greek. Only satisfied when working to full capacity.

Happy camper. Efficient slayer of deadlines.

The Ad Partners Full Service Ad Agency, Tampa FL

RENAE RICKARD

BUSINESS MANAGER

Our behind-the-scenes expert overseeing all things financial. Rock steady. A perfectionist by nature. Super cool, calm and collected. Easygoing smile. Keeps things rolling smoothly and bump free.

Swiss clock precision with a never-ending battery.

MELISSA CHAVEZ

AGENCY COORDINATOR

Executes wide-ranging duties with militaristic precision. Traffics all Video and Audio to hundreds of stations (including digital outlets). Archiver of media contracts, assists in all the nitty gritty details. Fills any gap from department to department.

Human Swiss army knife.
Loves to prove it.

asterik

Finding ways to make you stand out means working beyond the obvious solution.

We've done every kind of project imaginable, and even some things that might surprise you.

The work featured here should give you a pretty good idea of how diversely we can channel our talents. Still, in the 10+ years we've been an agency, we've done all kinds of things that don’t fit neatly under any one category.

Regardless of what form our work ends up taking, we relish each challenge as an opportunity to do something great.

We've done every kind of project imaginable, and even some things that might surprise you.

The work featured here should give you a pretty good idea of how diversely we can channel our talents. Still, in the 10+ years we've been an agency, we've done all kinds of things that don’t fit neatly under any one category.

Regardless of what form our work ends up taking, we relish each challenge as an opportunity to do something great.

Show All
Brand Identity & Packaging
Outdoor
Print
TV, Radio & Online Videos
Websites & Apps

Client Experience

do the right thing

No two clients are alike. What works for one, doesn't for another. Doing the right thing means throwing out the cookie cutter. It’s about finding the right solution, no matter what form it takes.

Concept to completion

Video

Television Commercials, Online Video, Direct Response, Corporate Films

Digital

Website/ Mobile Website Design & Programming, Search Engine Optimization, App Development, Email Blasts, Banner Ads, Social Media, Blogs

Radio / Streaming Audio

Print, Direct Mail, Outdoor

Corporate/ Brand Identity

Design

Package
Tradeshow
Collateral

Photography

Traditional media including TV, Direct Response, Radio, Print, Direct Mail, Outdoor

Market Media Research & Analysis
Competitive Overview
Strategic Planning & Buying
Added Value Negotiation Guaranteed at 20%
Reconciliation
Post Buy Analysis

Digital media including Display, Rich Media, Pre Roll, Social and Native for Desktop and Mobile

Digital Consumer Research & Analysis
Strategic Planning & Buying
Dynamic Targeting
Campaign Tracking & Optimization
Added Value Negotiation
Custom Reporting
Third Party Monitoring & Verification
Post Buy Analysis

Search Engine Marketing

Keyword Research
Competitive Review
Ad Copy Optimization
Bid Management
Conversion Tracking
In-Depth Reporting & Analysis

A full complement of primary and secondary research services, including:

Demographic Mapping
Focus Groups
Customer Satisfaction
Surveys
Online Attitude Surveys
Competitive Analysis
Advertising Testing

Brand Auditing
Logo Design
Tagline Development
Point of Sale Displays
Special Event & Promotion Marketing

A full complement of primary and secondary research services, including:

Demographic Mapping
Focus Groups
Customer Satisfaction
Surveys
Online Attitude Surveys
Competitive Analysis
Advertising Testing

Brand Auditing
Logo Design
Tagline Development
Point of Sale Displays
Special Event & Promotion Marketing

Local charities and non-profits we support.

• CARE
• Metropolitan Ministries
• Leukemia & Lymphoma Society
• American Red Cross
• Goodwill Industries – Suncoast
• All Children’s Hospital Foundation

• Pediatric Cancer Foundation
• Children’s Home
• Toys for Tots
• Wounded Warrior Project
• Blossom Montessori
• A Kid's Place

Local charities and non-profits we support.

• CARE
• Metropolitan Ministries
• Leukemia & Lymphoma Society
• American Red Cross
• Goodwill Industries – Suncoast
• All Children’s Hospital Foundation
• Pediatric Cancer Foundation
• Children’s Home
• Toys for Tots
• Wounded Warrior Project
• Blossom Montessori
• A Kid's Place

Cooking Up Serious Social Engagement

Wonder why your Facebook feed is filled with tantalizing recipe videos? The simple answer is people "like" & "love" them! They also love to "share" them. If you are looking for new fans and/or a new way to engage with faithful fans.... fun, informational videos coupled with strategic online media placement could get you some serious attention... READ MORE

Filming on the Lee Roy Selmon Expressway in Tampa

Ad Partners leads the evening news after filming highly unusual scene ...

Recently we asked the creative department to come up with a way to promote its creative and production capabilities via film. Our creative team responded by going out of the box, and on to the Lee Roy Selmon Expressway ... READ MORE

AP nabs nearly 1.8 million YouTube views (and still climbing) for a ...

A recent commercial created and produced by Ad Partners for an agency client titled “The Power To Act” is living up to its namesake in more ways than one. Not only does the spot introduce viewers to a family dealing with a tough situation many families encounter, the commercial demonstrates how a compelling visual story has the “power to engage” any audience – Internet users included... READ MORE

Like Beer? You’ll love this website!

Understanding what today’s craft beer patron wants, Ad Partners has developed a dynamic new website for The Brass Tap that’s chockfull of advanced functionality that brings a truly customized experience to each visitor, whether a casual customer or a rewards member... READ MORE

New Vigo campaign boosts website traffic a whopping 673% in 1 week

AP’s recent “Vigo Takes You Home” campaign has served up some delicious results for our client, Vigo Foods. The winning recipe? Emotional storytelling combined with intelligent media planning... READ MORE

Ad Partners honored with 9 Statues in 36th Annual Telly Awards

Two years after winning 9 statues in the 34th annual Telly Awards, Ad Partners has earned 9 more in the 36th annual Telly Awards. Interestingly, 6 of this year’s awards were People’s Tellys, a category voted on by the public via YouTube... READ MORE