Initially, RC Cola approached us about redesigning their international sales kits targeting distributers. After winning RC over (and taking home a Best of the Bay Addy Award for our work) we went on to design multiple consumer campaigns for RC’s entire portfolio of soft drinks, each campaign culturally sensitive to its region. In all, we did work for more than 60 countries and in multiple languages.
When RC asked for a tradeshow booth, we played up the brand’s nostalgia by bringing a vintage soda shop to life.
“Anyone can design an ad… but an international tradeshow display that resembled a real 1950’s soda shop? Ad Partners blew us away with their creativity and execution!”
