OUR DIGITAL STRATEGY INCREASED VIGO’S WEB TRAFFIC BY 600%.
Vigo asked us for a digital video campaign of heart-warming stories that would engage consumers online. Devising a creative strategy of “human connection through food” we set about creating 3 unique storylines – each featuring a different family, each incorporating a meal in an unexpected way.
Millions of social media impressions later we increased it to 1,163%.
After rolling out our feel-good campaign, we then added a small army of clever recipe videos into our Facebook strategy – bumping the increase in their website traffic to 1,163%.