Why bore the audience
when you can relate to them?
After developing best-in-category TV campaigns, Freedom tasked us with taking on their print advertising. Most competitor ads are filled with ho-hum stock imagery and a boring approach to messaging. It’s no wonder most Medicare Advantage ads are so forgettable.
To break through, we developed “The Grumps” campaign, zeroing in on common frustrations seniors have regarding healthcare and positioning Freedom as a potential game changer.