One of our early projects was a short online film to pull more mainstream folks into the craft beer realm – and more pointedly, The Brass Tap. By design, it more closely resembles a music video than a corporate film. Featuring original music and lyrics, we also created a band from scratch to play in the film, assembling an eclectic mix of musicians.
Our thinking? If we’re selling an authentic experience, we should probably craft one to sell it.