The folks at Freedom Health tasked us with developing a different brand feel unique to their sister company, Optimum HealthCare. Whereas Freedom leans towards humble and iconic, Optimum puts a dash of glam into the golden years. That doesn’t mean we’ve gone superficial – far from it. Like Freedom, Optimum’s TV commercials and Infomercials employ savvy nuances and messaging designed to out-maneuver competitors.
