This time, Amscot wanted to focus exclusively on its loan products. Our challenge? Delineating the newer “Installment Cash Advance” product from a traditional Amscot Cash Advance since commercials for both products may run in the same commercial break.
Our solution? We made each “Installment Cash Advance” commercial feel like a mini episode in an ongoing narrative that features a charismatic Amscotter (in blue glasses of course) and a movie marquis that emphasizes the commonsense benefits inherent within the installment product. The result is a stylistic approach that breaks through instantly.